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Keyword Planning In Online Marketing

Our first W of digital marketing is WHY? We ask it first because the why underpins the entire plan, informs all the activity and gives purpose to your campaign. Having an understanding of your why allows us to conduct some very in-depth keyword research to determine exactly what people search for in Google when they are interested in your products and services. Keyword research in SEO (search engine optimisation) is the process of discovering search terms (keywords) that users enter into search engines, such as Google or Bing, when looking for information online. When you research keywords, you're looking for words and phrases that consumers are searching regularly, which means when your website pops up for one of those searches, that consumer is already interested in what you have to say. Drive more traffic from search with a comprehensive keyword research strategy. Uncover your competitors’ top keywords, find gaps in your keyword profile, and identify high-value buyer keywords with a full keyword analysis. A Professional SEO Service knows that content quality and user experience are the most important elements of search engine optimization.

SEO Stats To Guide Your Strategy


Although search engine optimization can be a daunting task, rest assured that its importance outweighs the efforts needed to implement relevant strategies. To start you off on your endeavors, we bring you some fascinating SEO stats.

  • The #1 result in Google’s organic search results has an average CTR of 31.7%.
  • The average length of a first-page YouTube video is 14 minutes, 50 seconds.
  • 68% of online experiences begin with a search engine.
  • 57% of B2B marketers say SEO has the biggest impact on lead generation.
  • Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails.
  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
A professional SEO York will keep themselves updated with the latest trends and techniques which are working well in the market.

Why Backlinks Are Useful To SEO

Sponsored or paid links help you climb the rankings a bit faster, but what they don’t do is help your website stand out from what other people are doing. This is what makes building high authority backlinks so important – it allows you to play on your strengths and make what could potentially be a weak link shine. When someone reads good content and sees a backlink pointing to the source or creator, there’s a very good chance that they’ll click on the link to learn more about who and what the link serves. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs). As your SEO improves, your traffic increases and you get more and more backlinks. This helps you achieve another one of the prime benefits of backlinking: credibility. Potential clients have to trust the judgment of the SEO Consultant in London as to how strong the competition is, what site optimization is required, and what opportunities exist.

Boost Your Local SEO Ranking

Leading UK Consultants, including Gaz Hall who runs an SEO Consultancy in London, believe: Get links from your own personal network, which may include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers and other affiliates. Unlike other marketing strategies, local SEO is extremely cost-effective for local businesses. It can target both mobile and desktop consumers. Local keyword research isn’t rocket science. For most organisations, the primary keywords to target will be quite obvious. Nowadays, competition among businesses is really high. But, did you know that local SEO helps you create relationships with your competitors? Cross-promotion of products and services will earn you connections with other businesses. It is a win-win situation for both parties involved as it will assist both companies to get prominence. There are many different things a SEO Expert can do for you.

Develop A Global SEO Strategy

Taking the time to carefully plan and execute your International SEO strategy will not only save your business a potential admin headache down the line but also a financial one. For global Search Engine Optimisation purposes, subdomains provide you with an easy way to shape your content differently for each region. It's important to structure and optimise multi-country or multi-language sites to allow search engines to provide search results effectively. Don't forget to conduct multi-regional keyword research. Each locale or region will have it's own set of keywords. A recommended B2B SEO Agency will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands.

There are many proven tactics, approaches, and guidelines that can deliver fairly predictable SEO results, but delivering continual SEO success requires commitment and a willingness to learn from the process. Deliver great service as well as great Search Engine Marketing services.

Check out supplementary intel relating to SEO Experts at this Moz entry.

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